Previous Student
Video Review
One previous student video analysed in class that i like
best, is the first video by Mustafa, Nick, Poppy and Chatzon, making a music
video for a song made by Florence and the Machine.
The video is very well made and the edits, mise en scene
used, such as the clothing, make up and the jump cuts on the beat are all
cohesive to the songs genre and feel.
This video in relation to the theories of Andrew Goodwin,
Carol Vernallis and Laura Mulvey fit well with their differencing views. Andrew
Goodwin comments on the three types of music videos being illustration,
amplification and disjuncture, this student video following this falls in the
disjuncture category with some elements of illustration for example the woods
and the wolf representing hunting.
Additionally to the Goodwin theory, the
video uses the singer as the narrator and as the performer and continually
looks at the camera to engage the audience.
Carol
Vernallis looks at the editing and camerawork in music videos. In relation to
this, many jump cuts are used in the previous student music video and they move
to the beat of the song, increasing towards the end of the song as the beat
gets faster. Several base tracks are used also, which gives the video a sense
of structure at its verse/chorus intervals.
Laura
Mulvey looks at representation in music videos. In this student video the
performer is representing herself as somewhat powerful and some tracking shots
of her hands can display some feel of the male gaze.
Overall i like the use of the different base tracks with its
different elements in the video, the use of props and location, fits well with
the song and make it look well made.
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