Andrew Goodwin
‘Dancing in the distraction Faction’ (1993)
Goodwin says that the traditional narrative analyses does not apply to pop videos, there is many reasons for this , they approach narrative from a different angle to novels and films this is because pop videos are usually built around songs and often do not pose traditional narrative structure. Also the pop video uses the singer both as narrator and as a character.
Pop video rely on repetition a lot of it is repeated that is why depending on genres we expect certain elements to be in a Pop video. Also images are usually repeated according to certain lines or chorus’s .Lastly video will be shown on TV. The song on radio and sometimes on tv/film adverts therefore through repetition the song will become familiar.
Visualisation can sometimes go beyond the original meaning sometimes the video provides a visual pleasure that encourages repeated viewing which promotes the music also it could be supporting and promoting films such as Celine Dion- my heart will go on.
There have been said that there is 3 types of music videos which is
<!--[if !supportLists]-->· <!--[endif]-->Illustration: this is where the video illustrates the lyrics in the song an example is T.O.K – Footprints
<!--[if !supportLists]-->· <!--[endif]-->Amplification- this occurs when the video introduces new messages and meaning that do not go against the lyrics but add layer of meanings an example is Lily Allen – Smile
<!--[if !supportLists]-->· <!--[endif]-->Disjuncture- this is when there is very little connection between the lyrics and video or where the video contradicts the lyric an example of this is keyshia Cole-love
Pop videos have features that are recognisable, Michael Jackson used to give a bit of a yelp or twirl in his videos. Another feature is the way women are presented as sexual objects in videos. This is particularly seen in heavy metal and hip hop videos. Madonna and Beyoncé present themselves for men to look at them, but the difference is they look directly at the camera. And they cease to be passive.
In some videos the different instruments in the music are represented by different objects an example is rock the casbah by the clash. Also videos try and appeal to as wide an audience as possible without disregarding the main target audience.
Lastly videos that are from songs written for particular movies often incorporates images from that movie in the video such as I'm Kissing You (Love Theme from "Romeo And Juliet")
An example of Illustration is Rkelly and Usher same girl this is a RnB song, R. Kelly and Usher talk about a girl they love who turns out to be the same person. In the video, during the first verse, Kels is seen in Chicago calling Usher at his home in Atlanta, telling him about a woman that he is in love with, sparing no details. Usher, taken aback by the similarities to the girl he is presently dating, inquires further about Kels' new love interest and comes to the conclusion that she is, in fact, the "same girl" as Kelly' partner. Kelly, in an attempt to resolve the situation working together with Ush, flies out to meet up with Usher in the chorus. As the second verse begins, Ush picks up Kels at the airport in an Aston Martin Vanquish and the two discuss the way they each met this girl in their respective home towns. Eventually, as the two play basketball together, they concoct a scheme to call this girl out on her lies, and show up at dinner with her together, thus shocking and embarrassing her by directly confronting her with her own duplicity. However, at the end of the video, as their plan is carried out, it is in fact Ush and Kels who are shocked, as the tables are turned and it is revealed that they were not, in fact, dating the same girl as they had come to believe, because the girl just happened to have an identical twin with an identical car, license plate, ankle tattoo and beauty mark, However in the end of the video they stare at each other dumbfounded as they realized the girl they thought they were both dating were actually twins.
An example of amplification is Ray J - One Wish which is Rnb in this video he is taking about if he had one wish, he would amend his relationship with his ex-girlfriend through this video some scenes are shown of the girl he is referring however the video does not highly depend on the lyrics also it also does not contradict with the lyrics.
An example of disjuncture is Fugees Ft Lauryn Hill Killing Me Softly this is a RnB song, in this video it is based in a cinema and the song is about lauryn hill telling us about her love experience and how he is killing her softly this has no relation or connection with them in the cinema watching a movie.
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