Mainstream - Large organisations
Saturate market
high production values
'Majors'
Artist in mainstream is the most famous music artist this includes beyonce,Rhianna,Lil Wayne and Taylor swift, they are representing large organisation, which have a saturate market,
Another form of music industry is independent
"Independent music is music produced independently from major commercial record labels or their subsidiaries, a process that may include an autonomous, Do-It-Yourself approach to recording and publishing. While the term indie is sometimes used as if it were a music genre, independent music artists do not fall into a single, defined musical style or genre and usually create music that can be categorized into other genres@
-Small organisations
niche genres and specific market
operate independently to mainstream
Owners of the music
If the artist is apart of a record label then the owner will be the record label however if they are an independent artist then in a sense they are their own owner
Aims of artist
To be signed to a record label
To promote their name to their target audience
Sell their albums
Ownership
From 1960s- 1990's - The big 6
Late 1990s- The big 5
2004- The Big 4
2012- The Big 3
This is the final big 3, as you can see over time it has decreased over time=.
Current situation
Sales are falling in the music industry, a decrease in sales equals to a decrease in profits, record labels are receiving less than they previously had, and this puts a strain on the music industry.
- In 2008-2010 sales for albums drop over 100 million
- The number of digital single on the rise
Changes in how we consumer music
There has been a change In the consumer behaviour this has led to a change in how we consumer musics, we are now more active in our consumption of music also commercialisation of the Internet and the web. also people prefer singles than albums
Current trends
These include downloading mp3 fornatts-Itune
Amazon
illegal downloads are easy and cheap and it is growing daily, 1.2 billion illegal downloads were shown in the Uk in 2012 alone, these are usually done by youtube mp3 converter where the consumer will get a video on youtube and convert it into a mp3
Other possible sources are social networking sites such as
Facebook -
Youtube
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