How effective is the combination of your main product (Video) and ancillary texts (digipak and advertisement) ?
As mentioned in my vlog, there a few aspects from my video that link with my digipak and advertisement .
- The pink and white striped wall
- Yin Yang necklace
- The navy blue dress
- The colour pink as a whole
- Facial expressions + body language
- Font
My audience I believe can recognise them as linked products due to the amount of times it is repeated and reinforced within my music video. For example the necklace was always on my neck while filming , in some shots the audience would be able to pick up on the fact that the necklace is on two chains. They would then look at the front panel on my digipak, see the two chains for the yin yang necklace and would quickly link it up to the video.
I honestly feel that my main product and ancillary texts are really successful not only because of how STRONG the visual links are but because of how great they look individually as well as together. My music video has that quirky and fun vibe, from the outfits I wear to the locations they all scream out indie pop which will attract my specific target audience AND my wider target audience. The digipak does this too but in a different way , the neutral colours combined with the rare pop of colour, simplistic layout and design is reminiscent of Kate Nash's digipak . THAT is what will attract my target audience to my digipak and like wise for my advertisement.
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