Evaluation - Question 2

How effective is the combination of your main product (Video)

and ancillary texts (digipak and advertisement) ?

As mentioned in my vlog, there are a few aspects from my video that link with my digipak and advertisement.

• The pink and white striped wall
• Yin Yang necklace
• The navy blue dress
• The colour pink as a whole
• Facial expressions + body language
• Font

Who is my target audience ?

Specific Target audience :

My specific target audience are the type of people who would create videos like this , they are creative and quirky and not camera shy at all. They also love to have fun and experiment with their style like the girls in the Kate Nash - Mouthwash video remake.  My WIDER audience though aren't Indie pop fans but appreciate some indie pop artists style or at least know or have heard of one song from the Indie pop genre.

I know they are my audience because of research

The girl answering my formspring question has pink hair and is a fan of Kate Nash music .

My audience I believe can recognise them as linked products due to the amount of times it is repeated and reinforced within my music video. For example the necklace was always on my neck while filming , in some shots the audience would be able to pick up on the fact that the necklace is on two chains. They would then look at the front panel on my digipak, see the two chains for the yin yang necklace and would quickly link it up to the video.

A few examples of Links & comparisons !

I honestly feel that my main product and ancillary texts are really successful not only because of how STRONG the visual links are but because of how great they look individually as well as together. My music video has that quirky and fun vibe,  from the outfits I wear to the locations they all scream out indie pop which will attract my specific target audience AND my wider target audience. The digipak does this too but in a different way , the neutral colours combined with the rare pop of colour, simplistic layout and design is reminiscent of Kate Nash's digipak . THAT is what will attract my target audience to my digipak and like wise for my advertisement.