Websites are often personal ways of artists connecting with their fans and giving them the load down on important things that are happening in their life including at times personal pictures and messages as well as tour dates and song info.
I noticed that Kate Nash' website is VERY personal and also really informal , by the end of looking through i thought to myself "She seems really down to earth , approachable and FUN!" i also felt compelled to buy something from the website due to this reason . That is how i think she promotes her brand, image and songs by giving us the reader personal details into her life through posts and un-edited pictures.
As you can see Kate's signature vintage look can be traced in her art work ,pictures and font. This reinforces her brand and image , while i was reading one of her blog posts on the side i noticed a moving picture advertisement show casing her song which i thought was a great way of going about things. It all links up , it's as if she's saying 'If you like what you're reading in my personal posts then why not buy my song ...you might like it too'
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